When setting up your online store, you want it to be unique and inviting. While you may have some level of success using default templates and designs, a professional look could do more for the site. You want to be able to engage customers and give them a reason to continue using your online store for future purchases.
Unique Experience
One of the most important reasons to consider professional design is offering a unique experience for the visitor. It's all about presenting that first impression, and you want visitors to remember your store. If it looks too much like other sites, some shoppers may be confused and spend money at other locales. The professional touch could help keep those customers coming back to the same site.