A Call and A Challenge To Conserve Water

Imagine, if you're so thirsty but when you tried to get water from the faucet, you just squeezed a drop. Can you cook without water? Can you keep a good personal hygiene without water? In short, can you live without water? If you answered NO, then you must act now.

Recent studies showed that the Philippines is facing a water crisis over the next 10 years unless new sources are developed to meet growing demand.

"There is a [Japan International Cooperation Agency] study that says that in 2025 if we will not conserve water, there may be some problems. But of course we can always start conserving now and look for other sources," said Edgar C. Lopez, Philippine Waterworks Association president.

"Groundwater in the Philippines may be depleted by the year 2050," a University of the Philippines professor said in a report based on a study that started in 2006.

"The Philippines is one of the countries in Asia Pacific that is facing an imminent water crisis unless steps are immediately undertaken to improve water management," according to a study by the Asian Development Bank (ADB).

The country is facing this unfortunate reality and we are not supposed to ignore it.

In line with this, a group of communication professionals and graduate students from the University of the Philippines Open University (UPOU) is pushing a social marketing campaign to encourage the Filipino families in water conservation. They aim to create massive awareness on how important the discipline in water consumption is and what would be the worst scenarios if the Filipinos failed to act now.

The group is also hosting a Conserve Water Challenge 2013, encouraging the participants to share their creativity in presenting water conservation tips and how they implement it in their daily lives to lowered their monthly water bill. A participant can make use of video, photo collage or blogs. The best entry and the one who will proved to have lowered their water bill by applying the water conservation tips they have presented will win P5,000 cash! There are also 10 consolation prizes of P500 worth of water bill. The submission of entries is until September 15, 2013.

For more information about the Conserve Water Challenge 2013, follow them on Facebook: https://www.facebook.com/ConserveWaterNow and on Twitter: https://twitter.com/conserveh2onow

Water is Life. Conserve Water NOW before it's too late.